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Mashable Social Media Day 2015 - #SMDAYSFL #IAMLOYALSMD

7/1/2015

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USING INSTAGRAM TO CREATE BRAND ADVOCATES 

Mashable Social Media Day South Florida 2015, #SMDAYSFL #IAMLOYALSMD - Using Instagram to Create Brand Advocates
Sharon Gadbois, Marketing Strategist & Business Consultant | Author | Public Speaker | Brand Advocate Expert                                    

TOPIC: Using Instagram to Create Brand Advocates

June 28, 2015 @ 2:30 p.m.

Speaker @ Mashable Social Media Day, South Florida #SMDAYSFL

Captains Room, Hyatt Pier 66,  Fort Lauderdale, FL

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Using Instagram to Create Brand Advocates - #SMDAYSFL
#IAMLOYALSMD
from Sharon Gadbois

#Photobomb !!! ##IAMLOYALSMD !!!

A photo posted by Virginia J (@vjsparkyourmind) on Jun 28, 2015 at 11:35am PDT

#iamloyalsmd

A photo posted by Rafael Montilla (@seolatino) on Jun 28, 2015 at 4:13pm PDT

#iamloyalsmd #smdaysfl

A photo posted by gatorjorge (@gatorjorge) on Jun 28, 2015 at 11:23am PDT

The Captain's Room was so full, it was like a can of sardines. All 50 seats were filled 15 minutes before showtime; rows of three were nestled on the floor in between the aisles of the seats for the kickoff and if the fire department showed up, they would have said we were an #instaHazard. :-) In total, there were 75+ people in the room, not counting hall-peeps!

I launched a mini brand advocate campaign where 87% of the attendees in the room were engaged with others during the class and interacting with the presenter. We used #IAMLOYALSMD for the hashtag (specific to the presentation: go'n look it up) and encouraged the use of picture taking and video snippets throughout the seminar. We had such a great time that I'd ♥  to do it for your company too! Email me now.

The speaker showed how a large company would launch a brand ambassador campaign and how they made money to support this worldwide event - #InternationalSushiDay 2015.

Sign up for a free online training workshop (space is limited) to learn how to increase awareness by launching a brand ambassador program for your small business, product launch or marketing campaign. Sign up now at: GadboisConsulting.com/iamloyalsmd.html.
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