Despite what we often say, most people like things that resemble them in some way.
The Scientific:
This cognitive bias is called implicit egotism, and is an important thing to keep in mind when communicating with customers.
The Breakdown:
In order to attract the type of customers you want, you need to identify your target customers down to the very last detail and then craft a brand message that perfectly matches their pains, goals and aspirations.
The Customer Loophole:
It's easier to fill this existing demand than to create one.
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G Co Group Blog Team
GadboisConsulting.com
The Scientific:
This cognitive bias is called implicit egotism, and is an important thing to keep in mind when communicating with customers.
The Breakdown:
In order to attract the type of customers you want, you need to identify your target customers down to the very last detail and then craft a brand message that perfectly matches their pains, goals and aspirations.
The Customer Loophole:
It's easier to fill this existing demand than to create one.
---
G Co Group Blog Team
GadboisConsulting.com
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