The number-one way to get referrals is to simply ask for them. Yes, it can be done simply, but many still are challenged by this simple step to obtaining referrals. Potential "referrers" can't always read your mind, so it helps to have a process in place to ask for or obtain referrals.
Questions to drive referrals or a referral mind-set could include the following:
• Is this for this week's supply or for the whole month?
• Have you considered the same purchase as a gift for your friends and family?
• Will one be enough, or will you need more in case of loss, breakage or usage faster than planned?
• Would you like to buy one for a friend at a discount?
• Would you like to sign our guest book along with friends and family members to receive special offers?
You'll generally find that most people like to give referrals. Giving referrals is helping others, and people generally like to help.
Another fundamental point of referral-based #guerrilla #marketing is narrowing the universe of those you ask. If I ask you, "Who else do you know that could benefit from my products and services?" I'm asking you to think of everyone you know. Since everyone generally knows between 150 and 250 people each, I'm then asking you to think of all those people at one time. Your reply will probably be, "I don't know right now. Let me think about that and get back to you." Typically, neither happens.
Now try the same line of questioning, but narrow the universe of the person you're asking. Phrase your question differently and instead ask, "Who do you golf with on Sundays that might be interested in my products or services?" What you're essentially doing is asking someone to think of four or at most a dozen people instead of 250 that might be good referrals for you. Many times, you'll get one referral from this narrowed line of questioning. Would you rather have one out of 12 as a good referral or zero out of 250? Narrowing the universe of those you ask will yield this type of positive result.
There's also a side benefit to this narrowed approach. The next time your referrer attends the same type of event with the same narrowed audience, they'll often associate your line of questioning with their group and think further about your referral solicitation.
G Co Group Blog Team