After doing business with someone, following up every now and then with an actual hand-written thank you card and a surprise box of donuts or bag of bagels in the morning for your customer is a massive home run!
We're in the game of trust points and emotional impacts. Loyalty is bred from home run human connections. It's no secret that the humanization of business is happening right now thus making building relationships more important than ever.
Anything human wins. Real, solid, meaningful heart to heart content will always be king.
G Co Group Blog Team